Inside the Nudge Unit - How Small Changes Can Make a Big Difference

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Produkttyp Ausgabe

Taschenbuch

Autor:innen:

David Halpern

Beschreibung:

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!

New Updated Edition, 2019.

Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

Produktdetails:

Autor:in: David Halpern
Erscheinungsdatum: 02.06.2016
Sprache: Englisch
ISBN: 9780753556559

€23,95

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Attributbezeichnung	Attributwert
Produkt Details
Format	Taschenbuch
Sprache	Englisch